Google Buddy
Buddy is a Google Maps feature designed to preserve remote places' culture — keeping local narratives, heritage, and identity alive.
Timeline
2 weeks Sep 2021
Status
Concept
Role
UX and UI designer
Problem
Cultural oblivion
Solution
App feature to share local stories
Cultural oblivion
The migration to urban areas has depopulated small cities — material and immaterial culture risk not being passed to the next generation. To avoid a massive loss of popular culture, we must empower local creative communities to keep their stories alive.
Share authenticity
We enable the local community to record stories and traditions attached to their land.
María Carmen Cervantes #storyteller
María's Journey
Discover new paths
Explore the narratives of each place you visit. Live more authentic experiences through the memories of the very locals.
Marcelo Soares #explorer
Marcelo's Journey
Our personas were built based on data from https://www.caminodesantiago.me/community/
Google Buddy Sharing memories through the land.
See the project in detail
Understand our design process and the technical decisions behind it.
Team
Chiara Marsiglia
Ceylin Safyürek
Daniela Montenegro
Giovanna Mundstock
Andrea Camurani
Matteo Sciortino
My contributions
Scenario definition
UX design
Service design
Project developed in the course of Design Methods from Politecnico di Milano.