Pomar Solidário
Pomar Solidário (Solidary Orchard) is a communitarian fruit and vegetable takeout in Brasília, Brazil. A place where amateur producers can share their surplus with their community and donate it to NGOs.
Timeline
10 months Jan 2019 - Jan 2019
Status
Implemented
Role
UX and UI designer Service designer
Problem
Produce loss in the Park Way neighborhood
Solution
Sharing station (Network + App)
Local food loss
In the neighborhood of Park Way (Brasilia, DF), research showed that 97% of residents grow food in their yards. At the same time, 55% mention food loss in their home production, generating an annual loss of tons of fruits and vegetables in the region — mostly organic.
Share your harvest
Our goal is to reduce waste by connecting people. Through a product-service system, the community trades their harvest in the morning. While in the afternoon, Education NGOs take the surplus to feed their students.
System map
Understand how product and service work together
Computer vision
UX research revealed that exotic fruits were more prone to be wasted due to a lack of information about them. Therefore, we included an AI feature to help users identify these fruits and their properties.
Real impact
Since the launch in 2019, we have been able to:
- Reduce food loss in the neighborhood by one ton per year;
- Consequently, reduce also the carbon footprint of the waste by 2.5 tons per year;
- Provide an extra meal for 15 children of a local NGO that benefits from donations;
- Engage regularly with about 80 amateur producers.
Pomar Solidáriofrom your gardento a neighbor's table.
See the project in detail
Access Pomar's website
Team
Giovanna Mundstock
My contributions
Service Design
UX design
Graphic Design
Project developed as my bachelor thesis from University of Brasilia.
Gold medal in the Brazil Design Award.